KP is introducing sharing' versions of two of its brands on September 10. First to hit shelves are Hula Hoops Minis in Original flavour and Crispy Bacon ­ which is new to the brand. These are much smaller than standard hoops and come in resealable, wide-mouthed tubs for easy sharing. Close behind come 175g bags of Nacho Cheese and Cool Chilli XL Hula Hoops, and Flame Grilled Steak and Firecracker Chicken McCoy's crisps. KP said the moves were aimed squarely at sociable sharing, which it sees as one of the key drivers in the market, with Pringles and Doritos the direct rivals. Popcorn and peanuts are also targets. {{MARKETING - P&P }}