Kraft has invested £300,000 into the launch of a new addition to its Dairylea Dunkers range - Dairylea Finger Dunkers - crispy potato rings with a Dairylea cheese dip, targeted at the younger consumer.

Trade relations manager at Kraft, Easton Miller, said that the food “plays on the fun side of snacking” and is aimed at those who enjoy experimenting with their food.

The finger Dunkers will be available from September 8, supported by TV advertising in October. POS material will be available for retailers. Each pack is priced at 52p. Multipacks of four are also available and retail at £1.79.

Other items in the range include Dairylea Dunkers - flavoured breadsticks with Dairylea dip and Double Dunkers - mini nachos with the cheese dip and mild salsa sauce.