Kraft Foods, the US’s largest food producer, has said it will stop marketing junk food at children and it has plans for a new range of healthier products.

The producer of Dairylea, Toblerone and Oreo Cookies, has said it will phase out advertising for products high in sugar, salt and fat, which are aimed at children under 12.

Kraft said the ban was in response to the health concerns of consumers and the global public health challenge of rising obesity rates.

It also announced plans to introduce a new range of products including reduced sugar cereals and lower fat cheese in the US.