Kraft Foods UK has added a chocolate filling to its Oreo biscuits range for the first time to tempt chocoholics.

The new Oreo Chocolate Cremes will be available from July (rsp: 89p) - the same price as the regular vanilla-centred variant.

A heavyweight marketing campaign will back the launch as part of Oreo's £4.3m marketing spend for the year.

"Oreo Chocolate Creme will add an exciting extension to the current range," said UK biscuits director Jos McNulty. "Our consumers can expect the same 'twist, lick and dunk' eating experience but with an extra chocolate hit."