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French lamb’s lettuce growers from the Nantes region of the Loire Valley have increased their UK promotional budget by a fifth to £70,000 in a bid to build a stronger generic image.Growers’ representative Olivier Grandmaison said sales had...
Wine producers from the Loire Valley are launching a new umbrella brand in the UK to create a clearer identity for the French wine region.Vallée Loire is a collection of six wines – three whites, two reds and a rosé – priced at £4.99 and £6.99,...
French producer Vinival is hoping to ignite shopper’s interest in the branded arena with a range of wines from the Loire region.La Loire de Vinival is aimed at simplifying French wines by using an umbrella brand name to support a set of seven...
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