The exports of Label Rouge Scottish salmon to France rose 15% in the first half of 2004 compared with the same period for the previous year.
The figures from Scottish Quality Salmon show that a total of 2,730 tonnes have been exported to France during January-June 2004 compared with 2,364 tonnes for the same period in 2003.
Brian Simpson, chief executive, said: “This further demonstrates the confidence that the French consumers have in the quality of Label Rouge Scottish salmon.The first half of 2004 mirrors the growth of previous years. French consumers are enjoying more Label Rouge Scottish salmon than ever and this is despite the negative publicity in this country at the start of the year.
“Earlier this year I enthused about our new promotional material and this has helped to reassure consumers.”
Scottish salmon’s image has also been boosted by its acquisition of the EU’s Protected Geographical Indication (PGI) status.