Heinz is bringing out a range of cheeky limited edition labels on its Ketchup bottles as part of its ongoing efforts to spice up the sauces and condiments category. From the end of this month, a million Heinz Tomato Ketchup bottles will carry one of six special labels, to be merchandised alongside standard bottles. Messages on the 570g glass bottles include Best worn with food', Your sausages will thank you' and Are your French fries lonely?'. The 700g plastic bottle labels will be one of A mate on your plate', Go on you know you want some' and Quiet please tomatoes meeting inside'. Sharon Ellis, Heinz category manager, Tomato Ketchup and hot condiments, said the idea is to put across the brand's personality, attitude and sense of humour. {{P&P }}