Pink Lady found itself the centre of attention at one of the UK's leading music events.
More than 150,000 visitors to the Glastonbury Festival were given the chance to sample Pink Lady apples.
The products were being served chilled to music lovers throughout the weekend event.
Gordon Winterbottom, of Pink Lady's UK agents Coregeo, said: "This is just one of many sampling opportunities for Pink Lady this year that will raise its profile as a refreshing fruit that is aligned to fun, fitness and flirting."
He said responses to the sampling had been extremely positive and had generated a lot of feedback.