Lambs too small for the mainstream market in the UK nevertheless have commercial potential here, even for supermarkets, reckons MLC's butchery and product development manager Keith Fisher. "We have done a small consumer survey with light lamb and found people like both the taste and appearance of the cuts," Fisher said when launching a CD-rom as part of a modest promotional campaign intended to suggest the chain might find it worthwhile experimenting with the little carcases. Although the MLC has acknowledged processing these lambs can be prohibitively expensive, Fisher believes this is not an insurmountable obstacle: "We have concentrated on three main cuts ­ legs, whole shoulders, and double lamb chops, to keep down costs." {{M/E MEAT }}

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