While the "quick lamb" concept promoted by MLC is proving successful and is being welcomed by some export customers, equally worthwhile progress is visible at the less glamorous end of the market, among meat product manufacturers. Household purchase data are reported by MLC as showing increases for products based on frozen processed sheepmeat. Poor adaptability to the needs of meat product makers was regarded as a serious handicap for the sheep sector until just a few years ago, the ethnic demand for mutton being seen as almost the only substantial market niche, but the New Zealanders discovered a better trade than expected with grillsteak manufacturers, and now come signs of the home industry beginning to take the opportunities more seriously. However, processors of UK sheep and lambs fear expansion of the manufacturing market will stimulate imports as has happened with forequarter beef. Variable carcase quality and relatively small killing units are seen as economic weaknesses in the home industry. {{MEAT }}

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