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Welsh target France
Hybu Cig Cymru (Meat promotion Wales) has splashed out on a series of TV advertisements in France to boost Welsh lamb. They will run for a month with the backing of chef Joes Robuchon.
Next year’s promotional activity for New Zealand lamb will target a younger group of consumers than previously.On a visit to the UK last week, senior Meat Wool New Zealand executives said the board had the 25-40 age group in its...
New Zealand lamb bosses are to target four key dates in the calendar with their 2005 advertising campaign.The £1.4m drive will include bursts of television and press advertising concentrated around Mother’s Day, Easter, May Day Bank Holiday and...
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