Safeway support for Wales With refreshing candour Safeway trading director Ian Fraser describes his company's latest lamb promotion as an attempt "to establish a market for something which has been virtually unmarketable". The commodity is Welsh Mountain lamb, usually regarded with derision in the UK meat trade and increasingly hard to sell except at very low prices even in its traditional Mediterranean markets with sterling strong and the Spanish sheep industry becoming more sophisticated. Dennis Hobbs of supplier H M Bennett admits these lambs yield cuts "too small for individual retail packs". Instead, Bennett is providing primal packs. Safeway fresh meat counters in England and Wales will offer £21.99 half lamb packs containing 4.75kg selections of joints, steaks and chops, and, at £16.99, 2.5kg multipacks of chops and steaks. A reusable coolbox accompanies each pack. {{MEAT }}