The campaign, kicking off next week, marks the first time the distributor has aired two brands on TV at the same time.
The Lambrini commercial features the Lambrini Girls as its heroines dancing to the soundtrack 'I am what I am', the song made famous by Gloria Gaynor. The Crabbie's Alcoholic Ginger Beer ad shows characters George and Camilla in a festive setting.
"Halewood is placing considerable investment behind both brands during the key Christmas period to support our retail customers and recruit new consumers into the brand," said Graham Oak, marketing director for Halewood International.
On air to the end of December, the TV push will be backed on social media.