Increasing demand for Lambrini has led Liverpool-based owner Halewood International to earmark £1m for the expansion of its H&A Prestige Packing business in Chorley.

A new bag-in-box line has already been installed, which will initially be used for Lambrini although the company also hopes to use the new facility to expand its contract packing business. Last year the company repositioned Lambrini as a wine rather than a perry brand and launched a £5m TV campaign to attract more 18 to 24-year-old females.