Kwik Save has launched a £20m campaign to permanently reduce prices across a number of categories on a weekly basis.
The Price...Less campaign started on May 28 under the Low prices for life' strapline with price cuts on bread and morning goods, canned fish and meat, and dental care.
Kwik Save marketing director Gill McComas said: "Every week we will cut prices and keep them permanently low but, at the same time, we will continue to provide customers with one-off deals. The store's heritage is in low prices and this campaign will help to reinforce that price message in the strongest possible way."

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