latest marketing – Page 10
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Profiles and QandAs
My food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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News
Gordon’s unveils new brand positioning in bid to arrest sales slide
The campaign was ‘the biggest shift in the way Gordon’s is brought to life’ since 2016
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News
M&S ‘Team Romford’ bidding for Christmas number one again
‘Maybe This Christmas Time’ features visual merchandiser Jack Brooker singing and rapping, in a video which also showcases M&S food
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Comment and Opinion
We can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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Comment and Opinion
Quality Street’s John Barnes wrapping ad is a game-changer for advertising
Retailers and suppliers have gone in several new directions this year, with ‘sadvertising’ notably absent while humour and quirkiness has been dialled up
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Comment and Opinion
Tesco’s Christmas ad provides bizarre body horror
A dad becomes part Christmas tree, like a Jack-in-the-Green, while his wife turns into a snow-mum
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Analysis and Features
How small brands can navigate supermarket trade investment ‘asks’
Startups and challenger brands facing ‘exorbitant’ media and promotions charges from supermarket buyers
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Analysis and Features
Will daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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Comment and Opinion
Will Cadbury’s new Creme Egg chocolate bar be successful?
Cadbury unveiled its latest Creme Egg spin-off last week, however, this isn’t the UK’s first Creme Egg chocolate bar
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News
Northern Monk beers discontinued over Portman Group code violations
An anonymous complainant said one of the beers had appealed to their four-year-old child
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News
Gopuff launches ‘Apple Deals’ Black Friday campaign
Continuing the Black Friday theme, there will be further promotions in alcoholic apple drinks on what Gopuff is calling ‘Cider Monday’
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News
Co-op ditches Christmas ad in favour of community donation campaign
From today, the society is calling on shoppers to give “the gift of community spirit”
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News
Jump Ship Brewing launches legal challenge against BrewDog
Jump Ship claims to have first launched a beer called Shore Leave in 2022
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News
Estrella Galicia calls out ‘Span-ish’ imposters in new campaign
Estrella Galicia has been brewed in Spain since 1906
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News
Quality Street releases Christmas rap video starring John Barnes
The campaign aims to encourage shoppers to recycle their paper sweet wrappers
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Profiles and QandAs
My food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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Promotional Feature
Why mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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News
Tesco launches Christmas advert during I’m a Celebrity premiere
Tesco to air its Christmas advert during the premiere of I’m at Celebrity Get Me Out of Here on ITV at 9pm
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Comment and Opinion
Can M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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Comment and Opinion
Jameson chills out with serendipity king José
Jameson’s new ad focuses on relaxation, rather than chuckles