latest marketing – Page 4
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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Profiles and QandAsMy food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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Comment and OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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NewsCJ Lang to use eco-friendly video walls at trade show
LED screens will replace traditional paper and vinyl marketing in a big push for sustainability
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NewsOnken launches Paddy McGuinness-fronted ad push
The integrated campaign will set out to help the nation make time to ‘feed their inner happiness’ with tongue-in-cheek content featuring McGuinness
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Comment and OpinionI spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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NewsPoundland to play up latest ranges in new TV ad campaign
Poundland wants shoppers who may not have visited in a while to come and see how much it has evolved
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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NewsGousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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Comment and OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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NewsYoung’s launches mini fish fillets into Chip Shop range
The mini fillets are coated in batter and available in the freezer aisle
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NewsPepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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NewsCookie dough brand Doughlicious unveils ‘vibrant’ packaging refresh
The new-look packs have started rolling into Doughlicious stockists globally
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Profiles and QandAsMy food & drink job: Chloe Graves, marketing co-ordinator, Glebe Farm
’I was relentlessly passionate in the interview – I don’t think I gave my interviewer time to breathe!’
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Category ReportHow RTD coffee brands are nicking business from baristas
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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Comment and OpinionWhy we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient
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Comment and OpinionJust Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Analysis and FeaturesHot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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NewsKerrygold explores power of connections in new advertising campaign
The multichannel campaign, ’May your table always be full’, is designed to explore the power of reconnecting with friends and family at mealtimes
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NewsRed meat requires ‘more inspiration’ to kick start sales, AHDB finds
Analysis from AHDB has found there is a need to re-engage shoppers in the red meat category in store and online