latest marketing – Page 8
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NewsAsda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Comment and OpinionDoritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
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Comment and OpinionMarmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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NewsMagnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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NewsAmazon to offer free HelloFresh delivery for Prime members
HelloFresh stated the UK was in culinary ‘Groundhog Day’, hoping new Prime partnership will bump home cooks out of dinner ruts
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NewsEmmi Caffè Latte unveils new look and biggest-ever summer campaign
The RTD coffee brand aims to attract new consumers to the category and ‘ride the wave of the surging iced coffee trend’
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NewsYeo Valley launches TV ad as part of multimillion-pound push
The organic dairy’s new campaign is called ‘Delicious is at the heart of everything we do’ and presents the journey from farm to fridge
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NewsPeroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
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Profiles and QandAsMy food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
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Comment and OpinionWill disposable vape ban be the death of Shenzhen brands?
Brands such as ElfBar are reeling from the UK government crackdown
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NewsSprite removes labels in trial to aid recycling
Sprite’s lables are already recylable, but need to be separated from bottles during the process
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Analysis and FeaturesSpotted in stores: what’s new for January 2024
Each month, we highlight new and interesting products and displays our team has snapped in the leading grocers
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NewsActivia launches gut health-focused campaign with Rachel Stevens
The Good Gut Guide campaign has been launched to educate shoppers on easy steps to support wellbeing, starting with the gut
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Analysis and FeaturesWhy did Thatchers’ Aldi copycat claim fail in High Court?
Aldi’s cider was found to be neither confusing nor detrimental
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Comment and OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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Comment and OpinionRichard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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NewsFridge Raiders launches chicken Poppers snack
The high-protein chicken bites will be exclusively available in Tesco with wider availability nationwide from April
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Comment and OpinionHow to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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NewsUnilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
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NewsNescafé looks to stem volume declines with ‘major’ rebrand
Nescafé is the instant category leader, but its volumes are down 10%