The long-running battle between former Formula 1 star Jody Scheckter and the Portman Group looks set to go another lap after the body urged websites still selling his controversial Laverstoke Park Ale to remove it from sale.
Scheckter has been in dispute with the industry’s self-regulatory body since October 2012 after it ruled the drawing on the label would appeal to young children and was inappropriate for marketing alcoholic drinks.
Last week, the Portman Group contacted independent retailers and distributors still selling the product online, having instructed all supermarkets to remove it by May last year.
“Once again I find my business under this vindictive attack,” Scheckter said. “Not content with leading me to lose £230,000 from the delisting in the multiples and despite my attempts to work with the group, this unregulated body of ‘authority’ is now threatening the little business I have left for the farm’s beer.”
A Portman Group spokeswoman said: “Laverstoke beer has not been delisted - it is only the labels which have breached the code, not the product.”