CTN chain Rippleglen has launched a campaign with E-Lites and Skycig to encourage smokers to switch to e-cigarettes.

A Healthier You, which runs this month, includes promotions and in-store demonstrations allowing customers to try before they buy.

“It is important for us to offer our customers a healthier alternative to cigarettes, and in true Supernews fashion, offer fantastic promotions,” said marketing coordinator Anthony Morgan.