East End Foods is ramping up the frozen foodservice offer at its Aston Cross depot this year, after bumper sales led to a total sales uplift of 12%.

Sales director Paul Deep said it had shifted £600,000 of lamb legs alone last year and the trend had continued with frozen food up 21% in January. “We’ve never seen anything like it,” he said, adding that it had opened a 200-pallet frozen food store at the depot this week to keep up with demand.