United Biscuits has kicked off the next stage of its £5m campaign to relaunch its McVitie's Digestives brand.Launched this week, the ad features its Yog Fruit Digestives and focuses on the "wholesome qualities" of the ingredients.

The five-week TV campaign shows a stem of wheat serenading a strawberry to persuade her to leave and start a new life with him as a Yog Fruit Digestive. It ends with the strapline: 'Wholemeal at their heart.'

The campaign, produced by the team behind Creature Comforts, builds on the launch ad last month and will be followed up by a third burst featuring its chocolate digestives.