Latham joins Bottle Green from brand marketing agency Marketing Store Worldwide, where she has worked since 1991. During her time there she progressed to account director where she worked alongside major multiple grocers, mainly focusing on Unilever brands. She has also held key client service roles at two marketing and PR agencies.
In her new position, Latham will focus on main wine brands including French Connection, PKNT, Route 88, Sandy Lane and Masterpeace.
Bottle Green said the role had been created to focus on driving growth for Bottle Green’s product base with key customers through innovation and store activity.