Leading Edge, IGD’s networking group for young people in the food and grocery industry, has given its prestigious Member of the Year award to Jules Starck, marketing manager with London-based Valley Grown Salads.

Members were asked to demonstrate how they had used some of the lessons learnt through Leading Edge in their career or business. Starck demonstrated how a seminar on efficient consumer response helped her to improve relations between Valley Grown Salads and key customer Waitrose and ultimately delivered record sales for both parties.

Starck received the award and a cheque for £800 yesterday during the Leading Edge Convention in London. Among those speaking at the event were Denys Shortt, chairman and CEO of DCS Europe and intrepid climber Joe Simpson author of Touching the Void.