Findus Lean Cuisine is putting £500,000 into a magazine advertising campaign for the relaunch of its frozen Select and Classic meals. It is using black and white fashion photos of models with captions giving details of Lean Cuisine dishes instead of their clothes. The campaignstrapline is Good taste will always be in style'. Two executions of the ad focus on Select recipes, featuring two different models. A third highlights the Classics range. The fashion styled advertising campaign is to run in women's magazines including OK!, Family Circle and Prima until the end of the month. Kim Smith, assistant brand manager, said: "Ingredients, recipes, packaging and positioning have all been extensively revised to recapture customer attention and brand loyalty in the nutritional frozen ready meals sector." {{P&P }}

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