Leffe Radieuse has been on trial in Sainsbury for the last few months and strong sales have led to the bottled beer brand taking a full listing with the retailer, alongside Leffe Brun.
The red-coloured Radieuse is described as having the fruity flavours of banana, citrus fruit, coriander and cloves, with a mild sharpness. Take home MD Stuart MacFarlane said: "It has done well in Sainsbury and we plan to keep it in."
In May 2005 when InBev launched Artois Bock - a premium extension to its Belgium Stella Artois lager brand - the producer said it would be investing in its Leffe brand as part of its commitment to the speciality beer segment in the UK.
"Leffe has a whole host of brand extensions and I think over time we will launch and develop more of the range," said MacFarlane.
Meanwhile, the Blonde variant of the Belgium beer now ranks at number two among the off-trade speciality segment behind InBev's Hoegaarden, while Leffe Brun stands at number four after Kronenbourg Blanc, according to ACNielsen [year ending 22 April 2006].
"Speciality beers are flying and they have bene-fited from a really good year," said MacFarlane.