Sir Ranulph Fiennes, a shirtless Jeff Stelling and Sir Ian Botham dressed as a knight of the crusades are among the famous faces starring in Carlsberg’s new TV advert to cheer on England’s World Cup hopefuls.

The cast of the 90-second ad also includes Jack Charlton and world darts champion Phil ‘The Power’ Taylor.

It will run until the end of June as part of Carlsberg’s “Probably the best team talk in the world...” marketing campaign.

The ad starts in the England dressing room with Stuart Pearce geeing up the players a few minutes before kick-off before they set off for the pitch surrounded by a who’s who of English sporting heroes, as well as chart-topping rockers Kasabian.

The ad closes with Bobby Moore and a lion leading the England team out to the pitch.

“Pulling the shoot together was an impressive undertaking and it was a real honour to bring all of these sporting heroes together,” said Paul Davies, director of brands and insight at Carlsberg UK.

Carlsberg is the official beer of the England team.

Read more
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