Ocean Spray is taking cranberry sauce upmarket with a premium, chilled variant.
Launching in October, Ocean Spray Select cranberry sauce is claimed to be the first mainstream chilled brand in the category and is intended to boost the emerging chilled accompaniments sector.
The short shelf-life product is said to have a stronger taste and more cranberry-like texture than ambient versions. Ocean Spray says that 71% of households use cranberry sauce or jelly with their Christmas meal. “While the sector is new, it has good potential for growth,” said Richard Duerr of F Duerr & Sons, the UK agent.
The product has a premium price of £1.99 for a 300g pot, compared with £1.54 for the existing 350g ambient pot.