Sir: Prosecco is in danger of becoming something of a generic term, with the consumer having little concept of what makes it different to other appellations and just equating it with non-Champagne sparkling wine. Meanwhile there is an increasing willingness on the consumer’s part to try other sparkling wines, such as Conor Sur’s sparkling rosé, which is in impressive growth. Cono Sur’s sparkling rosé was launched last year and we’ve seen some impressive growth - consumers like the look of it and above all the taste; they are always more driven by occasion than a need to buy from a particular region. It’s made from pinot noir which is itself in very strong growth.
Prosecco also currently faces two fairly serious obstacles, one due to nature and the other man-made: The Prosecco harvest in 2014 was pretty small and retailers are now looking at other options to fill this booming category; secondly. Prosecco can’t legally produce a rosé, which gives other regions an obvious opportunity.
Clare Griffiths, marketing director, Concha Y Toro UK