Joanna Blythman really doesn’t like supermarkets or the people who use them, does she?

Last week, she was peddling the myth that town centres need protecting from supermarkets that offer nothing more sinister than convenience, value and, let’s not forget, jobs. By applauding an idea that it should be harder for supermarkets to move into high-street units, she completely overlooks the role this investment is playing in keeping town centres alive at a time of soaring shop vacancies.

As for the ‘unneeded’ supermarket in Ms Blythman’s home town, the evidence of her own eyes shows she’s wrong. The presence of delivery lorries confirms it’s attracting customers who want to buy what it’s selling.

Who is she to seek to deny those customers that choice?

Stephen Robertson, director general, British Retail Consortium