Sir: I’d like to thank you for your recent coverage of Young’s Seafood in the Britain’s 100 Biggest Brands supplement (21 March 2015) but also highlight that it missed what we believe is one of the most exciting dynamics in the fish category.
We’re seeing significant growth in our chilled brand and the range now includes more than 40 different fish dishes. The Young’s brand includes both chilled and frozen fish dishes and is now worth over £231m at rsp, but unfortunately the data used by The Grocer only included our frozen products. Had The Grocer’s data reflected the full scale of the brand, clearly Young’s would have ranked significantly higher.
We’d like to encourage The Grocer and its data partner Nielsen to more accurately reflect the size and scale of our brand next time. We’re already looking forward to next year and our continued progress up the rankings, driven by the innovative new ranges launched in the frozen category with more than 10,000 new distribution points achieved, our new TV campaign, highest-ever sales of Gastro and our Chip Shop relaunch in store since last week - exciting times!
Wayne Hudson, MD, frozen, Young’s Seafood