Sir: Following the extension of Sunday trading laws for supermarkets during the Olympics, independent retailers and c-stores are already seeing a negative impact (‘Was it sun or Sunday’s longer opening times?’, 28 July).

Small retailers are therefore under increasing pressure to improve in order to keep their customers. Smaller retailers, though, have a benefit in the flexibility being small provides, and the advantage this offers them over supermarkets despite the regulation extension.

The recent inconsistent weather has given forecourts and c-stores a chance to use their flexibility, react quickly and order the stock customers want now, whereas supermarkets are bound by standardised ordering.

With the correct advertising, c-stores can attract more customers and adapt their offer. By taking advantage of EPoS and maintaining customer relations, c-stores stand to maintain business levels despite new trading laws.

Jon Dunman, VP Convenience & Fuel Solutions, Torex