Sir: Following on from The Grocer’s Focus on Canned Goods (28 July), it was clear that packaging remains a key influencer ofpurchase decisions. Traditionally, cans have been seen as the epitome of practical convenience and comfort, yet even in the current austerity, modern consumers are in fact placing more emphasis on emotionality rather than practicality with packaging.

What’s more, as healthy eating continues to be pushed by the government, consumers will seek packaging that gives a more natural and a less engineered impression about the product. Perhaps these demands from consumers hint to the first signs of warning for canned food.

Stergios Bititsios, associate director packaging and design at MMR Research Worldwide