Sir: I read with interest the article on The Co-op Group pledging to take the lead on local sourcing last week, and can’t help feeling they have missed the boat.

First, if consumers genuinely want to buy local products they won’t go to any supermarket, they will go to their local farm shop. Consumers generally shop at supermarkets for price and brands and other outlets for both local and quality produce, mainly because there is considerably more trust between consumers and independent retailers than there is between consumers and supermarkets.

Besides, doesn’t the Co-op have to do some other bridge-building first before venturing into new areas?

Paul Hargreaves, founder & managing director, Cotswold Fayre

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