Like many businesses in Britain, Boost has been affected by the recent adverse weather. The immediate implication has been to our supply chain, with disruption to the transportation of goods between the manufacturers and distributors, particularly in Scotland, where they have experienced some of the most severe weather and where we have about 10% of our distribution.
This can have a knock-on effect on the business. If we aren't able to get our product from A to B, then we aren't able to replenish stock and this can lead to products going out of stock. Apart from the obvious loss in sales, a product going out of stock can damage brand loyalty and this can have a dramatic overall impact on business.
It is the government's responsibility to keep our roads moving, while at the same time ensuring safe driving. Better funding and better planning are needed if we are to avoid similar problems in the future.
Simon Gray, managing director, Boost Drinks