Sir: I applaud the Tesco Connect initiative (2 June) but there are likely to be a few problems in full implementation. The sheer number of promotions highlights the need to flex supply and space in nearly half the products in a store every promotion period.
The solution lies in demand forecasting. It is impossible to manage Tesco’s need for increased profit and the brands’ need for better ROI from promotions without linking demand and supply right down to individual stores and shoppers.
It would also be helpful if the industry measured availability not when it is convenient (during the day) but when many people actually want to shop (outside the working day)!
Colin Harper, MD, Storecheck