Sir: It comes as no surprise to see that more men are simplifying their grooming routine (‘The smelly hippy’s back’, 3 August). Kantar Worldpanel’s findings support our beliefs here at Wingman HQ that men want multifunctional products.

Whether it comes down to affordability, lack of time or simply because they don’t want the fuss, we know men are looking for products that can do more, without the hassle.

Our new range offers a 3-in-1 formula that cleanses like an invigorating shower gel and shampoo, yet provides a moisturising aloe vera edge to deliver a super close shave.

Stu Jolley, founder of Wingman