Sir: As the original ‘Pesto Pioneers’, we read your Focus On Pasta & Sauces report (‘Living la dolce vita’, 8 November, p49) with interest.
What a shame you chose to exclude pesto, a £37.5m segment of the pasta sauce market, from it. And unlike the overall pasta sauce market, which is in decline, pesto is a real star performer, in 1.7% growth driven by Sacla’ (8.3% growth) and our focus on education and innovation.
Our Classic Basil Pesto is a top three pasta sauce in the market, the multiples and convenience, and our complete range of pesto sauces, including organic and free from recipes, and jar and squeezy pack formats, is valued for driving category growth at the premium end of this market.
Clare Blampied, MD, Sacla’ UK