Sir: It’s crazy to suggest retailers are not ‘on board’ (‘Making the non-recyclable recyclable’, 30 June). They are supporting recycling in practical and effective ways. And making the unrecyclable recyclable is less important than getting households to recycle more of what already can be. That’s what the BRC’s On-Pack Recycling Label is for. It gives customers information about the recyclability of each element of packaging.

It’s equally shortsighted to see recycling as the most important route to delivering environmental gains. The big prizes are in reducing the impact of products throughout their lifetimes, which is why retailers are taking a leading role in the Product Sustainability Forum and have signed up to the Courtauld Commitment. We should be focusing on what we can do across a range of products rather than what we can’t do with a biscuit wrapper.

Stephen Robertson, DG, BRC