Sugar defines some lines

Sir: I am not surprised there is increasing consumer concern about sugar levels in products (‘Concern over sugar up as Brits relax on price,’ 26 July, p40). You only have to read the headlines to be terrorised about how sugar is threatening our wellbeing.

Everyone always underestimates just how much work the food industry has already done to offer alternatives. There are many categories where a sugar-free product already exists. But there are some products that simply would not exist without the sugar - if you take the sugar out of a ginger nut, you have a rich tea. This applies to all foods where the structure/functions of sugar are important, not just the sweetness, and they are much more technically challenging to formulate with reduced sugar.

Lindsey Bagley, partner, Eureka