Sir, The launch of Richmond Superslims shows that, unlike most fmcg brands, cigarette brands are being forced to innovate in how they communicate (‘Now Imperial offers the ladies a stylish new cigarette brand’, 6 August). With an inability to advertise and the pending display ban, budgets have been ploughed into developing products to cater for demand.
Clearly, there was a demand for a more elegant cigarette and packaging that would appeal to women.
Expect more such innovation as advertising and promotion regulations become yet more restrictive.
Martyn Withers, co-founder, Embrace Brands