Sir, The launch of Richmond Superslims shows that, unlike most fmcg brands, cigarette brands are being forced to innovate in how they communicate (‘Now Imperial offers the ladies a stylish new cigarette brand’, 6 August). With an inability to advertise and the pending display ban, budgets have been ploughed into developing products to cater for demand.

Clearly, there was a demand for a more ­elegant cigarette and packaging that would appeal to women.

Expect more such innovation as advertising and promotion regulations become yet more restrictive.

Martyn Withers, co-founder, Embrace Brands

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