Libby's is hoping to capitalise on current health concerns drives by revamping its Tomato Juice label to emphasise health benefits. The silver label and silver carton ­ also designed to create impact on shelf ­ now highlight the juice's lypocene and vitamins C and E content. Lypocene is an antioxidant said to help the body fight cell damage. It is found in higher quantities in processed tomato products than in the fresh fruit. Rob Spencer, marketing director for Gerber Foods, which manufactures Libby's, said the brand's aim "was to identify and drive juice drink development, particularly in the area of vitamin enrichment and health". {{P&P }}