Brand Innovations has snapped up the licence to launch Power Rangers Ninja Storm ice cream.
Hitting freezers from next week, the hand-held vanilla ice creams are covered in milk
chocolate with sugar-coated chocolate bean and crunchy rice pieces.
Aimed at children aged between five and 12, they will be available in multipacks of three (rsp: £1.99) and in 90ml impulse lollies (rsp: 80p).
Sponsorship agency Connexus is co-ordinating the launch, which is backed by a £10m advertising budget for campaigns that will include advertising on satellite channel Fox Kids UK from May to July.