Yoplait Dairy Crest is to expand its WeightWatchers offering by adding a new chilled dessert to the line-up. Creamed Rice features vanilla extract and, said the company, is designed to add incremental volume to retailers’ light dessert repertoire.
It will be supported above- and below-the-line with press advertising and in-store sampling. Available in 130g twinpacks (rsp: 89p), the new offering joins Yoplait’s WeightWatchers mousse desserts introduced over the past year. WeightWatchers brand manager Erin Pohe said Information Resources data showed it was the fastest growing brand in the light chilled yogurts and desserts market, up 54% year-on-year.