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Eco-friendly toilet paper brand Nouvelle is ditching its original loo roll and replacing it with a soft variant to tap into growth in premium products. Brand-owner Georgia-Pacific is putting £2m behind the launch of Nouvelle Soft,...
Toilet roll with cleansing balm is designed to appeal to young women. Lotus Freshness is Georgia-Pacific’s first super-premium toilet paper launched under the Lotus brand in the UK.The product contains a dermatologically tested gentle cleansing...
Georgia-Pacific has unveiled four innovations in household paper as part of the first stage of its assault on the UK market.The company is promising growth (‘Lotus position in paper tissue’, The Grocer, March 26, p66) through new product...
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