Walkers has shrugged off FSA criticisms that the No More Mr Nice Guy ads fuel "pester power" and has renewed its signing of Gary Lineker . The former England captain will continue his antics as the face of Walkers until 2006 in a new £1.5m deal. He has been seen in guises from baby to devil since the pantomime style campaign started in 1994. This time Walkers has him in golden handcuffs to stop him diluting its brand with other product endorsements. {{P&P }}