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Scottish Newcastle is seeking to re-enlist lapsed lager drinkers by shifting the marketing emphasis of Foster's from a functional super-chilled proposition to an attitude of 'No Worriesness'.
Australian beer VB is set to become more widely available across UK retailers following a new distribution deal with Foster’s Group. The lager, previously distributed under licence by S&N, had limited off-trade presence but will now be…
A new lager widget said to create a smoother drink is the latest salvo in Scottish & Newcastle's bid to add £300m to the long alcoholic drinks category over the next five years. Kronenbourg 1664 with Dynamo Système and Foster's with...
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