Liverpool brewer Robert Cain is hoping to boost sales of its Christmas Ale by 500% this year.
Last year's version of the beer sold 200,000 packs and for this year it has already presold one million.
In addition to the gift tube (£1.99) it has brought out a pack containing two bottles and a Santa branded pint glass (£4.99) and a three can pack (£2.99). Distribution includes most major multiples and wholesalers.
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