Asda is launching a fruit and vegetable box scheme in two pilot areas, sourcing as much local produce as it can. But unlike rivals Tesco, Sainsbury's, M&S and Ocado, Asda's box will not necessarily contain organic produce.
The retailer plans to offer the £10 boxes between June and August in about five stores in Kent and the same number in Lincolnshire. The boxes will be available for immediate sale in store, without the need for pre-ordering, but won't be delivered. Bank Farm, in Ashford, Kent, and Ideal Links, in Lincolnshire, are working with Asda to provide the boxes, which will also include salad crops.
"Customers are always challenging us with a need to invest in the community and local produce," said Asda regional fruit and veg buying manager Drew Kirk.
In February M&S launched a similar, but order-in-advance, veg box scheme in 400 stores using organic-only produce. Tesco recently extended its pilot home delivery box scheme to a second base.