The British Pig Association is behind the project, which will link pedigree pork producers with independent butchers and consumers. Demand for traditional-breed pedigree pork is growing across the country and www.britishpigs.org is expected to prove popular with butchers looking for quality products from pigs allowed to grow slowly and naturally.
It will include details of the breeder, the breed, the
production schedule and the products available, as well as a full record of farm assurance and traceability for every farm.
BPA chief executive Marcus Bates said: “It is all part of our campaign to provide consumers with easy access to high-quality, locally produced food. This is a tremendous step forward for our industry and will ensure many consumers have an opportunity to enjoy the taste of traditional pork, ham, bacon and sausages.”